University Research Park Catalyst District
Transforming a Suburban Research Park into a Mixed-Use Urban District
A master plan framework for the heart of Madison's University Research Park — one of the nation's leading university-affiliated research parks, anchored by the University of Wisconsin-Madison — establishing the conditions for a walkable, mixed-use district where innovation, community, and the natural landscape converge.
-
University Research Park held significant institutional momentum and a growing roster of life sciences tenants — but decades of suburban campus development had produced isolated buildings, auto-dependent infrastructure, and no coherent sense of place to anchor the community it was becoming.
Fragmented building fabric with no organizing public realm or street hierarchy
Auto-dominant circulation limiting pedestrian connectivity across the campus
Underutilized open land including a significant prairie holding at the district core
Exact Sciences' rapid expansion creating immediate pressure for coordinated growth
Future BRT corridor on Mineral Point Road as an underutilized connectivity asset
Surrounding garden neighborhoods and regional trail network disconnected from campus
-
URP's existing assets pointed toward a clear direction: concentrate mixed-use development at the district core, activate the prairie landscape as public open space, and build the pedestrian and transit connections that would draw the surrounding community in.
Leverage Exact Sciences' expansion as the catalyst for district-wide transformation
Establish a mixed-use Catalyst District core anchored by lab, residential, retail, and civic uses
Activate the prairie landscape as public open space and ecological infrastructure
Build a walkable street and path network drawing regional energy into the campus
Align future BRT connectivity with the district's pedestrian and development framework
Create neighborhood identities organized by landscape character and building density
-
The plan organizes the 7.4-acre Catalyst core and its surrounding fabric into a mixed-use district — integrating lab, residential, retail, hotel, and civic uses around a preserved prairie landscape and a new walkable street network.
Mixed-use Catalyst core integrating lab, residential, hotel, retail, and civic space
Prairie landscape preserved and activated as ecological and experiential center
Walkable street hierarchy connecting campus to neighborhoods and transit
Phased development framework anchored to open space and infrastructure sequencing
Flexible site plan accommodating market-responsive growth across multiple phases
-
Client: University Research Park
Role: Urban Design and Master Planning Lead, while at Tryba Architects
Developer: Mandel Group
Planning: Peter J. Park, LLC
Deliverables:
Campus Framework Plan
Catalyst District Master Plan
Flexible Site Plan and Development Program
Phasing Strategy