University Research Park Catalyst District

Transforming a Suburban Research Park into a Mixed-Use Urban District

A master plan framework for the heart of Madison's University Research Park — one of the nation's leading university-affiliated research parks, anchored by the University of Wisconsin-Madison — establishing the conditions for a walkable, mixed-use district where innovation, community, and the natural landscape converge.

  • University Research Park held significant institutional momentum and a growing roster of life sciences tenants — but decades of suburban campus development had produced isolated buildings, auto-dependent infrastructure, and no coherent sense of place to anchor the community it was becoming.

    • Fragmented building fabric with no organizing public realm or street hierarchy

    • Auto-dominant circulation limiting pedestrian connectivity across the campus

    • Underutilized open land including a significant prairie holding at the district core

    • Exact Sciences' rapid expansion creating immediate pressure for coordinated growth

    • Future BRT corridor on Mineral Point Road as an underutilized connectivity asset

    • Surrounding garden neighborhoods and regional trail network disconnected from campus

  • URP's existing assets pointed toward a clear direction: concentrate mixed-use development at the district core, activate the prairie landscape as public open space, and build the pedestrian and transit connections that would draw the surrounding community in.

    • Leverage Exact Sciences' expansion as the catalyst for district-wide transformation

    • Establish a mixed-use Catalyst District core anchored by lab, residential, retail, and civic uses

    • Activate the prairie landscape as public open space and ecological infrastructure

    • Build a walkable street and path network drawing regional energy into the campus

    • Align future BRT connectivity with the district's pedestrian and development framework

    • Create neighborhood identities organized by landscape character and building density

  • The plan organizes the 7.4-acre Catalyst core and its surrounding fabric into a mixed-use district — integrating lab, residential, retail, hotel, and civic uses around a preserved prairie landscape and a new walkable street network.

    • Mixed-use Catalyst core integrating lab, residential, hotel, retail, and civic space

    • Prairie landscape preserved and activated as ecological and experiential center

    • Walkable street hierarchy connecting campus to neighborhoods and transit

    • Phased development framework anchored to open space and infrastructure sequencing

    • Flexible site plan accommodating market-responsive growth across multiple phases

  • Client: University Research Park

    Role: Urban Design and Master Planning Lead, while at Tryba Architects

    Developer: Mandel Group

    Planning: Peter J. Park, LLC

    Deliverables:

    • Campus Framework Plan

    • Catalyst District Master Plan

    • Flexible Site Plan and Development Program

    • Phasing Strategy